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Entrepreneurship High School Course Outline

Entrepreneurship High School Course Outline

This course provides students opportunities to determine benefits and risks of self-employment and develop a specific competence in starting a small business. Students will experience application of the following Florida Economics Standards: implications of scarcity, analysis of current events, interdependence of households and firms, comparison of different economic systems, principles of microeconomics and macroeconomics, the economic role of government, affects of international trade, and financial choices. Online High School Students will also experience application of the following Florida Math Standards: number sense data analysis, and probability, patterns and algebra, discrete mathematics, and logic.

1- Welcome to Class

  • Course Description
  • Course Links

2- Introduction

  • Introduction
  • Introduction (cont.)
  • What is a Business Plan?
  • How and When Do You Use a Business Plan?

3- The Foundations of Entrepreneurship

  • Learning Objectives
  • The Era of the Entrepreneur
  • Entrepreneurship Thrives
  • Case Study: A Pigskin Revolution
  • Diversity
  • Case Study: Never Too Young
  • Challenges Facing Small Businesses
  • Challenges Facing Small Businesses (cont.)
  • Quiz: Entrepreneurship – Quiz #1
  • Assignment: Business Plan – Getting Started

4- Inside the Entrepreneurial Mind: From Ideas to Reality

  • Learning Objectives
  • Creativity
  • Creativity (cont.)
  • Case Study – The Spirit of Entrepreneurship in the Olympics
  • Barriers to Creativty
  • How to Enhance Creativity
  • Techniques for improving the Creative Process
  • Protecting Your Ideas
  • Supplemental Readings
  • Quiz: Entrepreneurship – Quiz #2

5- Strategic Management and the Entrepreneur

  • Learning Objectives
  • Strategic Management and the Entrepreneur
  • The Strategic Management Process
  • Analyze Competition
  • Formulate a Strategy
  • Building a Competitive Advantage
  • Case Study – Snow and Soda: A Profitable Mix
  • Strategic Management Q & A
  • Supplemental Readings
  • Quiz: Entrepreneurship – Quiz #3
  • Assignment: Writing a Mission Statement

6- Forms of Ownership and Franchising

  • Learning Objectives
  • Sole Proprietorship
  • Partnership
  • Advantages of a Partnership
  • Disadvantages of a Partnership
  • Limited Partnership
  • Case Study – Where do Small Business Owners Turn for Advice -It’s All in the Family
  • Corporations
  • Advantages and Disadvantages of Corporations
  • S Corporation
  • Limited Liability Corporation
  • Professional Corporations
  • Joint Venture
  • Case Study – Which Form is Best?
  • Franchising
  • Franchising (cont.)
  • Trends in Franchising
  • Case Study – The Opportunity of a Lifetime
  • Supplemental Readings
  • Quiz: Entrepreneurship – Quiz #4

7- Buying an Existing Business

  • Learning Objectives
  • Buying an Existing Business
  • Advantages of Buying an Existing Business
  • Disadvantages of Buying an Existing Business
  • Steps to Evaluate when Buying an Existing Business
  • Evaluating an Existing Business
  • Evaluating an Existing Business (cont.)
  • Methods for Determining the Value of a Business
  • Balance Sheet Approach
  • Earnings Approach
  • Market Approach
  • Structuring the Deal and Exit Strategies
  • Negotiating the Deal
  • Buying an Existing Business Q & A
  • Suggested Readings
  • Quiz: Entrepreneurship – Quiz #5

8- Midterm

  • Entrepreneurship – Exam I
  • Quiz: Entrepreneurship – Exam I

9- Building a Powerful Marketing Plan

  • Learning Objectives
  • Building a Powerful Marketing Plan
  • Plotting a Guerrilla Marketing Strategy: How to Build a Competitive Edge
  • Marketing on the World Wide Web
  • Marketing on the World Wide Web (cont.)
  • Building a Powerful Marketing Plan Q & A
  • Suggested Readings
  • Quiz: Entrepreneurship – Quiz #6
  • Assignment: Market Analysis

10- E-Commerce and the Entrepreneur

  • Learning Objectives
  • E-Commerce and the Entrepreneur
  • E-Commerce Myths
  • Case Study – Changing the Rules of the Game
  • Approaches to E-Commerce
  • Strategies for E-Success
  • Case Study – Two Companies That Get It Right
  • Designing a Good Web Site
  • Designing a Good Web Site (cont.)
  • Case Study – The Amazon.com of the Pool and Spa Industry
  • Tracking Web Results
  • Ensuring Web Privacy and Security
  • E-Commerce and the Entrepreneur Q & A
  • Quiz: Entrepreneurship – Quiz #7

11- Integrated Marketing Communication and Pricing Strategies

  • Learning Objectives
  • Integrated Marketing and Communication and Pricing Strategies
  • Unique Selling Proposition
  • Public Relations
  • Sponsorships and Special Events
  • Hybrid Forms of Promotion and Advertising
  • The Selling Process
  • Selecting an Advertising Media
  • Traditional Media Options
  • Traditional Media Options (cont.)
  • Quiz: Entrepreneurship – Quiz #8

12- Managing Cash Flow

  • Learning Objectives
  • Cash Management
  • Preparing a Cash Budget
  • Example of a Cash Budget
  • Example of a Cash Budget (cont.)
  • Sample Cash Budget Calculator
  • The “Big Three” of Cash Management
  • The ‘Big Three’ of Cash Management (cont.)
  • Avoiding the Cash Crunch
  • Managing Cash Flow Q & A
  • Figuring the Current and Long Term Portion of Debt
  • Suggested Readings
  • Quiz: Entrepreneurship – Exam II

13- Creating a Successful Financial Plan

  • Learning Objectives
  • Basic Financial Statements
  • Creating Projected Financial Statements
  • Develop Pro Forma Statements
  • Sample Pro Forma Income Statement
  • Sample Pro Forma Balance Sheet
  • Sample Pro Form Cash Flow Statement
  • Ratio Analysis
  • Sam’s Appliance Shop – Income Statement
  • Sam’s Appliance – Balance Sheet
  • Break Even Analysis
  • Breakeven Analysis (cont.)
  • Creating a Successful Financial Plan Q & A
  • Suggested Reading
  • Quiz: Entrepreneurship – Quiz #9

14- Creating a Winning Business Plan

  • Learning Objectives
  • Why Develop a Business Plan?
  • Why Start a Business Plan (cont.)
  • The Elements of a Business Plan
  • The Elements of a Business Plan (cont.)
  • The Elements of a Business Plan (cont.)
  • The Elements of a Business Plan (cont.)
  • The Elements of a Business Plan (cont.)
  • The Elements of a Business Plan (cont.)
  • Case Study: Are all Dot-Com Ventures Dead?
  • Making the Business Plan Presentation
  • Creating a Winning Business Plan Q & A
  • Suggested Readings
  • Quiz: Entrepreneurship – Quiz #10

15- Sources of Funds: Equity and Debt

  • Learning Objectives
  • Planning for Capital Needs
  • Sources of Equity Financing
  • Sources of Equity Financing (cont.)
  • The Nature of Debt Financing
  • The Nature of Debt Financing (cont.)
  • Federally Sponsored Programs
  • Small Business Administration and Other Methods of Financing
  • Sources of Funds – Equity and Debt Q & A
  • Suggested Reading
  • Quiz: Entrepreneurship – Quiz #11

16- Choosing the Right Location and Layout

  • Learning Objectives
  • Location: Source for Competitive Advantage
  • Choosing the Region
  • Choosing the State
  • Choosing the City
  • Choosing the Site
  • Location Criteria for Retail and Service Businesses
  • Location Options for Retail and Service Businesses
  • The Location Decission for Manufacturers
  • Case Study: The “Cheers” of Bel Air
  • Layout Design Considerations
  • Quiz: Entrepreneurship – Quiz #12

17- Final Exam

  • Final Exam Entrepreneurship
  • Quiz: Entrepreneurship Final Exam

18- Business Plan Submission

  • Business Plan Submission

19- Course Survey

  • Course Survey
  • Handout: Course Survey
  • Assignment: Course Survey
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