This course provides students opportunities to determine benefits and risks of self-employment and develop a specific competence in starting a small business. Students will experience application of the following Florida Economics Standards: implications of scarcity, analysis of current events, interdependence of households and firms, comparison of different economic systems, principles of microeconomics and macroeconomics, the economic role of government, affects of international trade, and financial choices. Online High School Students will also experience application of the following Florida Math Standards: number sense data analysis, and probability, patterns and algebra, discrete mathematics, and logic.

1- Welcome to Class
1- Course Description
2- Course Links

2- Introduction
1- Introduction
2- Introduction (cont.)
3- What is a Business Plan?
4- How and When Do You Use a Business Plan?

3- The Foundations of Entrepreneurship
1- Learning Objectives
2- The Era of the Entrepreneur
3- Entrepreneurship Thrives
4- Case Study: A Pigskin Revolution
5- Diversity
6- Case Study: Never Too Young
7- Challenges Facing Small Businesses
8- Challenges Facing Small Businesses (cont.)
Quiz: Entrepreneurship – Quiz #1
Assignment: Business Plan – Getting Started

4- Inside the Entrepreneurial Mind: From Ideas to Reality
1- Learning Objectives
2- Creativity
3- Creativity (cont.)
4- Case Study – The Spirit of Entrepreneurship in the Olympics
5- Barriers to Creativty
6- How to Enhance Creativity
7- Techniques for improving the Creative Process
8- Protecting Your Ideas
9- Supplemental Readings
Quiz: Entrepreneurship – Quiz #2

5- Strategic Management and the Entrepreneur
1- Learning Objectives
2- Strategic Managment and the Entrepreneur
3- The Strategic Management Process
4- Analyze Competition
5- Formulate a Strategy
6- Building a Competitive Advantage
7- Case Study – Snow and Soda: A Profitable Mix
8- Strategic Management Q & A
9- Supplemental Readings
Quiz: Entrepreneurship – Quiz #3
Assignment: Writing a Mission Statement

6- Forms of Ownership and Franchising
1- Learning Objectives
2- Sole Proprietorship
3- Partnership
4- Advantages of a Partnership
5- Disadvantages of a Partnership
6- Limited Partnership
7- Case Study – Where do Small Business Owners Turn for Advice -It’s All in the Family
8- Corporations
9- Advantages and Disadvantages of Corporations
10- S Corporation
11- Limited Liability Corporation
12- Professional Corporations
13- Joint Venture
14- Case Study – Which Form is Best?
15- Franchising
16- Franchising (cont.)
17- Trends in Franchising
18- Case Study – The Opportunity of a Lifetime
19- Supplemental Readings
Quiz: Entrepreneurship – Quiz #4

7- Buying an Existing Business
1- Learning Objectives
2- Buying an Existing Business
3- Advantages of Buying an Existing Business
4- Disadvantages of Buying an Existing Business
5- Steps to Evaluate when Buying an Existing Business
6- Evaluating an Existing Business
7- Evaluating an Existing Business (cont.)
8- Methods for Determining the Value of a Business
9- Balance Sheet Approach
10- Earnings Approach
11- Market Approach
12- Structuring the Deal and Exit Strategies
13- Negotiating the Deal
14- Buying an Existing Business Q & A
15- Suggested Readings
Quiz: Entrepreneurship – Quiz #5

8- Midterm
1- Entrepreneurship – Exam I
Quiz: Entrepreneurship – Exam I

9- Building a Powerful Marketing Plan
1- Learning Objectives
2- Building a Powerful Marketing Plan
3- Plotting a Guerrilla Marketing Strategy: How to Build a Competitive Edge
4- Marketing on the World Wide Web
5- Marketing on the World Wide Web (cont.)
6- Building a Powerful Marketing Plan Q & A
7- Suggested Readings
Quiz: Entrepreneurship – Quiz #6
Assignment: Market Analysis

10- E-Commerce and the Entrepreneur
1- Learning Objectives
2- E-Commerce and the Entrepreneur
3- E-Commerce Myths
4- Case Study – Changing the Rules of the Game
5- Approaches to E-Commerce
6- Strategies for E-Success
7- Case Study – Two Companies That Get It Right
8- Designing a Good Web Site
9- Designing a Good Web Site (cont.)
10- Case Study – The Amazon.com of the Pool and Spa Industry
11- Tracking Web Results
12- Ensuring Web Privacy and Security
13- E-Commerce and the Entrepreneur Q & A
Quiz: Entrepreneurship – Quiz #7

11- Integrated Marketing Communication and Pricing Strategies
1- Learning Objectives
2- Integrated Marketing and Communication and Pricing Strategies
3- Unique Selling Proposition
4- Public Relations
5- Sponsorships and Special Events
6- Hybrid Forms of Promotion and Advertising
7- The Selling Process
8- Selecting an Advertising Media
9- Traditional Media Options
10- Traditional Media Options (cont.)
Quiz: Entrepreneurship – Quiz #8

12- Managing Cash Flow
1- Learning Objectives
2- Cash Management
3- Preparing a Cash Budget
4- Example of a Cash Budget
5- Example of a Cash Budget (cont.)
6- Sample Cash Budget Calculator
7- The “Big Three” of Cash Management
8- The ‘Big Three’ of Cash Management (cont.)
9- Avoiding the Cash Crunch
10- Managing Cash Flow Q & A
11- Figuring the Current and Long Term Portion of Debt
12- Suggested Readings
Quiz: Entrepreneurship – Exam II

13- Creating a Successful Financial Plan
1- Learning Objectives
2- Basic Financial Statements
3- Creating Projected Financial Statements
4- Develop Pro Forma Statements
5- Sample Pro Forma Income Statement
6- Samaple Pro Forma Balance Sheet
7- Sample Pro Form Cash Flow Statement
8- Ratio Analysis
9- Sam’s Appliance Shop – Income Statement
10- Sam’s Appliance – Balance Sheet
11- Break Even Analysis
12- Breakeven Analysis (cont.)
13- Creating a Successful Financial Plan Q & A
14- Suggested Reading
Quiz: Entrepreneurship – Quiz #9

14- Creating a Winning Business Plan
1- Learning Objectives
2- Why Develop a Business Plan?
3- Why Start a Business Plan (cont.)
4- The Elements of a Business Plan
5- The Elements of a Business Plan (cont.)
6- The Elements of a Business Plan (cont.)
7- The Elements of a Business Plan (cont.)
8- The Elements of a Business Plan (cont.)
9- The Elements of a Business Plan (cont.)
10- Case Study: Are all Dot-Com Ventures Dead?
11- Making the Business Plan Presentation
12- Creating a Winning Business Plan Q & A
13- Suggested Readings
Quiz: Entrepreneurship – Quiz #10

15- Sources of Funds: Equity and Debt
1- Learning Objectives
2- Planning for Capital Needs
3- Sources of Equity Financing
4- Sources of Equity Financing (cont.)
5- The Nature of Debt Financing
6- The Nature of Debt Financing (cont.)
7- Federally Sponsored Programs
8- Small Business Administration and Other Methods of Financing
9- Sources of Funds – Equity and Debt Q & A
10- Suggested Reading
Quiz: Entrepreneurship – Quiz #11

16- Choosing the Right Location and Layout
1- Learning Objectives
2- Location: Source for Competitive Advantage
3- Choosing the Region
4- Choosing the State
5- Choosing the City
6- Choosing the Site
7- Location Criteria for Retail and Service Businesses
8- Location Options for Retail and Service Businesses
9- The Location Decission for Manufacturers
10- Case Study: The “Cheers” of Bel Air
11- Layout Design Considerations
Quiz: Entrepreneurship – Quiz #12

17- Final Exam
1- Final Exam Entrepreneurship
Quiz: Entrepreneurship Final Exam

18- Business Plan Submission
1- Business Plan Submission

19- Course Survey
1- Course Survey
Handout: Course Survey
Assignment: Course Survey